This was first written in response to the flood of requests for individual profile reviews. Henrik Kjærulff started what became a very popular group discussion titled “What do you like about the profile above you.” I participated by reviewing a few profiles in the comments section. The idea was to review the profile of the person who left the last comment, and in turn, the next person would review and comment on yours. Great idea, and as I write this, there are currently 953 comments.
There were no expectations regarding expertise from those who provided feedback. (I certainly do not have any.) It was enough to get some objective feedback on both the good and not-so-good. Most people were very constructive with any suggestions they provided.
As I reviewed earlier comments, I noticed the trend of people getting skipped. Not intentionally, but the flow would sometimes get sidetracked when someone used the comments section to thank the person who gave a review. There were also a few folks who may have missed the detail about first reviewing someone else before expecting one in return. Oh well, it happens. I tried to help out by taking time to review anyone who may have been inadvertently missed. I no longer expected mine to be looked at. It just felt good to help someone out.
So here I am trying to “work smarter.” As much as I’d like to comment individually, this post will hopefully summarize the feedback I found myself giving again and again. While this post is meant for a more general audience, I hope readers will still find a few things applicable to their individual profiles.
Profile Photo: At The Very Least, Have One.
There are plenty of resources and tips out there regarding the LinkedIn profile photo. I stumbled upon one the other day written by Rachel Zoe – “5 Tips For Looking Better In Your LinkedIn Photo“. Great tips so I’ll just emphasize what I think is the most important one.
Within the group discussion, one of my recurring observations was that several of the profiles had no photo at all. (If you’re waiting for the perfect photo before you upload one, you may be missing out in the meantime.) Rachel Zoe cites this stat in her post, “…having one makes your profile 14 times more likely to be viewed by employers.” Personally I would love to update my profile photo with one taken by a professional photographer. Alas, I’m being frugal and just asked my wife to take a shot. Not ideal, but I’ll circle back to that eventually.
Avoid Copying Your Résumé Verbatim: Tell a Story
There was a point when my profile was pretty much the LinkedIn version of my curriculum vitae. This wasn’t necessarily ineffective, but when recruiters would reach out and ask for my résumé, I didn’t have any more information to give them other than what was already detailed in my profile.
I decided to follow the lead of some of my mentors and tell my story instead of just making bullet lists of my past responsibilities and accomplishments. I went against my own reservations about being too personal, and injected more of my personality. Now it feels more genuine and less scripted. I figure that if this turns off potential partners/employers, I probably wouldn’t want to work with them anyway.
This may be the wrong direction. I’m still not sure. You’ll know what’s best for your particular case.
Endorsements and Recommendations: Sometimes It Helps to Ask
When LinkedIn first rolled out the endorsements feature, I enthusiastically added it, perhaps too much so. I went overboard with the number of skills I listed. I’ve been fortunate to receive many endorsements from my peers and colleagues. Of course, I make sure to also give honest endorsements for everyone I’ve gotten to know during my career. I’ve never asked for endorsements and I still prefer not to.
On the other hand, when it comes to recommendations, it’s a little different. Writing a recommendation for someone, at least a good one, takes thought. Everyone’s busy. So having someone write you a recommendation just because they like you so much, probably won’t happen. For the longest time, I only wanted to receive recommendations that weren’t solicited. I actually got a few. (Many thanks to…you know who you are.)
Then I decided to actually ask, albeit selective whom I asked. I made sure to give everyone an easy out so they wouldn’t feel obligated. It’s true what they say – you often get what you ask for.
Publish a Post: Stop Hovering
For the past year, any time I was editing my profile, my mouse would hover over ‘Publish a post’ but I didn’t feel I had anything worthy to share.
“Hmm…I was fairly successful as a digital marketer. Should I write about that? Nah, too many people out there much smarter and with more expertise. Plus it will take too much time and I’m busy. Forget it.”
I would move on to editing some other section of my profile.
Then I started journal writing again in the early hours of the morning. It was my way to capture important details of daily life and to reflect on my scattered thoughts. Since I was only writing for myself, I didn’t care about grammar, coherency, structure…I just wrote. It was in returning to this daily practice that I found inspiration to publish my first post. I wasn’t expecting much. I was only hoping that it might help others who were going through a similar career experience. After that first one, the subsequent posts followed without a lot of hovering.
As this relates to your LinkedIn profile, what you publish is an extension of your personal brand. It helps others get to know the person behind the job history and skills. For some it demonstrates their mastery in a specific field. For me, it’s about the career journey and how all the seemingly disparate moments come together.
LinkedIn Pulse can be a powerful feature if words don’t get in the way. Find the connection between what you do and what you love. The story will come.
Do What You Can Then Let It Be…For a While
During my career break last year, I spent an inordinate amount of time trying to overhaul my LI profile and give it a major makeover. I tested and applied many of the suggestions I noted above. Eventually, I needed to just walk away. I was forcing it – with the aim of perfection – well beyond the point of diminishing returns. I’ve accepted that it’s probably best to let it gradually improve over time. To let my number of connections, endorsements and recommendations grow organically. To only post articles when I’m inspired. To shift my focus on what I can give rather than what I can get. Today, I’m ok with my profile, imperfect as it may be. It will improve in the long run.
I’d like to experiment with this being a “living” post. My hope is that I can continue to edit/add/remove/refine content within this post based on your comments and my personal experience. The sections covered initially only include what I found were common oversights. With the robust features that LinkedIn provides, there will be a lot more to cover as this post evolves.
Please leave a comment if anything I’ve mentioned is totally off-base or irrelevant. If most of it seems like common sense to you, please leave some suggestions on anything unique that you’ve found to be effective. Thanks in advance.
[Last Updated: 03/04/2016]
- “5 Tips For Looking Better In Your LinkedIn Photo” by Rachel Zoe
- “How To Tell A Story With Your LinkedIn Profile” by Anders Liu-Lindberg
- “5 Deadly LinkedIn Mistakes” by Meg Guiseppi
- “The Miracle of Morning pages” by Loic Le Meur
- “Ten Year Reflection: My Journey on LinkedIn” by Lora Cecere
- “How To Make Your Profile Powerful” by James Caan CBE